A bar, unnamed, but situated on the main Santa Agnes drag of San Antonio’s West End, has been fined 14,000 euros for using a P.R. outside their premises.
Police reported that they had observed an individual offering enticement to members of the public to enter a bar on two occasions – May 13th and June 2nd 2018.
The role of a street P.R. has been permitted in previous years, subject to the payment of a fee and completion of an accepted licence application. However, the current San Antonio administration have placed a total prohibition on all forms of ‘dynamic advertising’. This term covers a range of activities including the ‘formation of a group of people that impede circulation’, and ‘directly addressing or otherwise vocalising to pedestrians any information with a view the sale and resale of tickets, bar qualities, activities or promotions’.
The proceedings heard that the bar in question also had two earlier sanctions for serious infringement when carrying out dynamic advertising without a license. The establishment was said to have a further 16 denuncias outstanding, all of which for the illegal use of a P.R.
The decision was to fine the bar owner 14,000€, being 2,000€ each for seven serious infractions, though whether these are to be deducted from the 16 outstanding, or clear the 16 outstanding, or have no baring on the 16 outstanding, we cannot tell you.
For the sake of interest, and assuming this 14,000€ is the total amount of fine the bar will received for 2018, let us do a quick sum.
If the bar was open from the 1st day of may to the last day of September, actively trading 4 hours per night.
5 months = 152 nights. 14,000€ divided by 152 nights = 92 euros per night, divided by 4 hours per night = 23€ per hour levy plus whatever the P.R. was being paid.
Could a good P.R. make their own wages plus 23€ in extra profits per hour? Could a good P.R. make it worthwhile for a bar to employ them, ignoring the law, and take the fine?
In reality of course a bar doing so would be likely to incur greater accruing wrath as time went on. We certainly wouldn’t recommend it as a business model you’d want to take to Dragon’s den.