Hot on the heels of San Antonio’s raft of pre-season regulations, Ibiza Town have announced their own wide ranging advertising and promotion controls, including a requirement for club street parades to submit their costume and choreography to city inspectors for a new ‘vulgarity test’. It’s tough work …..
- Fines of up to 30.000€ for infringing advertising regulations in Ibiza Town.
- Ibiza town has followed San Antonio’s lead in imposing restrictions on public advertising and promotion in advance of the 2016 tourist season.
The new rules bring together various regulations on static and dynamic (e.g. street PRs and promotional parades) advertising. They come with penalties ranging between 600€, and for very serious offences 30,000€. Ibiza Town Deputy Mayor, Alfonso Molina, said that sanctions will be levied against the advertiser, not the employee. Stating that incurring three minor penalties would increase the fine by up to 6,000€, the tougher sanctions of up to 30,000€ would be reserved for very serious and repeated infringements, notably adding “which might be the case in maintaining a too bright screen” a clear reference to the LED screen wall installed by Hard Rock Hotel in Playa den Bossa. Molina went on to state that under the new regs it would be “impossible” for the same to be installed in Ibiza Town.
The ordinance prohibits advertising sound limits, the brightness of multimedia screens and restricts the hours of operation so as to minimise inconvenience for pedestrians. Furthermore the size of the screen cannot exceed the window where it is located and the content should be linked to the business in which it is displayed, “a shoe shop cannot promote discos” said Molina by way of example.
Promoters of the nightclub parades which are seen by some as a colourful and attractive inclusion to the tourist scene of the city centre will in future need to provide “technical and artistic descriptions” for the evaluation of municipal technicians to assess their quality. Molina said that the goal is to “avoid vulgar content” that has been increasingly evident in recent years, but at the same time respecting this dynamic element of the city’s nightlife.
The city council ordinance also regulates the content of advertising designs stating that the human body cannot appear “as a sexual object, or be sexist or degrading in content” according to Molina, the wording leaves sufficient room for the interpretation of the councils enforcers and only aims to tackle “that which most of us would agree is offensive”.
In an effort at future proofing, the regulations also aim to prevent individuals taking advantage of gaps in the regulations that may occur by the evolution of new technologies. It will therefore be incumbent on any promoter to obtain technical clearance for any type of advertising not covered specifically within the regulations for that advertising to be allowed.
The council also gives it staff responsibility over the future of billboard advertising which Molina forewarns will be “very restrictive”.
Editorial comment … Tricky one, my personal view for what it is worth …. though it is great to hear anything looking to counter issues of sexual objectification and degradation in Spain, areas in which it is sadly some way behind some other societies, any artistic censorship should be viewed with extreme caution. One person’s vulgar is another’s beauty – my preference is not to restrict but to balance, so what’s good for the girls is good for the boys. Basically what I’m saying is let’s all get our kit off and have a good time :-)