What has this advertising plan got to do with an old American car? Nothing really. The plan needed a name and, being 26 weeks duration going from one season to the next, Route 26 came into my head.
One idea prompted another, as it seemed a good excuse to use some photos of my beloved 1967 Buick LeSabre taken by photographer Jos Kottmann. He used the car as a prop in a fashion brand photo shoot on Ibiza’s South Eastern coast.
All a bit tenuous, but if you came back to our website in the future looking for it, I bet you’ll remember which one it is. So you could look at it as an example of branding. A strong design subliminally registered that prompts later recall. Or you could just look at it as Ibizan Editor Nick Gibbs getting a chance to show off his old car. Both would be an appropriate response.