This is a simple google machine translation of an article in the Diario de Ibiza by Marta Torres Molina on 7th November 2018. The reason for the machine translation – in part so there is no possibility of our being held to misrepresent the views and statements of those quoted, but in main as we don’t have time to translate it/everything properly. 

The theme is how each municipality would go about changing the ideal profile of their British visitors. You’ll see the word Guiri used, informal slang for foreigner, often disputed as to how much of a negative connotation it carries. Personally I take it with a pinch of salt. 

Diario article; “The perfect ‘guiri’ for Ibiza”


“We, our Brits, do not change them. We like them. We like them so much”. Alejandra Ferrer, consellera of Tourism of Formentera , defends to coat and sword to its Englishmen. There are not many, barely 4% of the total number of visitors to the island at the end of the year, “but they are good”. The consellera is very clear about the profile of the native of the perfidious Albion who goes to Formentera and has nothing to do with the image that, in general and in a very stereotyped way, is found in the Pitiusas about this visitor: «It is a very tourist independent who does not travel with a great tour operator and who comes for very specific reasons: nature, hiking or Nordic walking , which they love, and also to watch birds ». Ferrer emphasizes, in addition that his British they run away from the all-inclusive. They love to eat. Taste the typical gastronomy. And, of course, they never lack a bottle of wine with which to accompany the dishes or a good liqueur of the earth in the aftermath. They go out to dinner almost every night, so they arrive with their wallets quite full. And generous. The average age, he explains, is around 50 years old, although some of them far surpass it. Not in vain many arrive on the island as a family. And family means up to three generations: grandparents, parents and grandchildren. «And at the end of the season, what is very good for us», concludes Ferrer. The crown jewels (British, obviously ).

San Antonio

José Antonio Ferragut, Councilor for Tourism of Sant Antoni, would like them for himself, who snorts when asked about his British. Those who drink, go through the emergency services and have a liking for the free fall (of the balconies). “One of the objectives of the strategic plan is the change of tourism model,” says the councilman, who defines his visitors from Great Britain: “Young people, mostly, and often, but not all, of those that some call tourists of drunkenness ». “Young people are welcome, but we want them to go in other ways, like the one that comes at the end of the season,” says Ferragut, who, for the moment, does not seem very willing to wear a shirt that reads’ I love my guiris’. He likes them, yes, those who have been in Sant Antoni do nothing, for the celebration of the Multisport. Of those he loves. For them it would change those who for years have starred in news of events and covers of tabloids. He also wants families. And older people. As they are, but drink moderately and know how to use the balcony railing. “Changing the model takes years”, he admits, but he trusts that the luxury that begins to appear in the municipality – “there are many hotels that have been renovated, some of four stars and one of five is on the way” – serve to attract those British martini style 007 and not those of the jug.

Sant Eulalia

“We love the British very much,” says Carmen Ferrer, Councilor for Tourism of Santa Eulària , without question , while the mayor, Vicent Marí, agrees. Absolutely in loveWith his guiris, the mayor gets a silly smile when he remembers the “fidelity” of his English. “They repeat year after year. Some are very old because they came for the first time when they were very young, when they had children they brought them and now they come, in turn, with their children, “says the mayor. And if fidelity makes him fall in love, what makes him crazy is that they are the ones who, in general, run away from summer and “come very soon or leave very late.” Ferrer, who listens carefully, recognizes that they begin to have certain “deviations” from this profile. Young English people with high purchasing power are beginning to arrive in the municipality. “Young, but calm”, hurries to qualify the Councilor for Tourism, who adds that it is about visitors who, although they are in love with the coast, the tranquility and the cultural and gastronomic offer of the municipality … they are the ones that throw some canita into the air. When the night falls on Santa Eulària they go to other areas to enjoy the nightlife. “But then, when it’s daylight, they come back,” Ferrer concludes, whose love is not diminished by these nocturnal infidelities.

Ibiza Town

Gloria Corral, responsible for Tourism of the City of Ibiza , instead, has the heart partío. On the one hand it has the British who spend the summer in the area of ​​Vila de Platja d’en Bossa – «young people, looking for sun and beach and, above all, fun and nightlife» – and on the other the families and tourists of medium age – “they are attracted by culture, heritage and gastronomy” – that usually stay in Talamanca, ses Figueretes and the center. What he has with the latter is unconditional love. His eyes light up when he talks about them. With the others … With the others it is a little in crisis. “We should not demonize nightlife or the tourist who seeks it, but I would like it to be more minority”, recognizes, with all the pain of his heart, the councilor of Vila, who points out that many of these young British tourists are the who are staying, illegally, in residential apartments. “And that’s what generates the most sense of saturation and lack of control among citizens,” says Corral. The love is like that.