Here’s an interesting set of stats from the ever producing IBESTAT Balearic Statistics Institute.
Do a little digging under the bonnet of their expenditure and profile of tourism statistics, known as EGATUR, and it is possible to find the amount of expenditure by island and then by country of residence.
The country of residence is far less detailed than some of their statistics, with only the three biggest markets, Spain, the UK and Germany detailed individually, all others being grouped into the collective Rest of the World category.
2018 Year To Date
In the latest figures to the end of June 2018, the UK tourist expenditure amounts to 245 million euros of a total 978 million.
The British 245 dwarfs the German amount of 102 million, and even the Spanish which only comes in at 139 million euros.
Of the countries individually identified, the UK leads the field in the most amount spent per day, at 145€, just ahead of the Germans at 143, who are both way ahead of the Spanish who spend just 99€ per head per day on holiday. The rest of the world showed a 199€ per day spend indicating that someone out there is splashing the cash, though who that may be we are left to ponder.
|Market||2018 to M6||€ pp per day|
Annual Picture 2017
Intrigued by the latest figures we decided to take a look back and it is clear the importance of the British market is reflected on an annual basis also.
In the whole year 2017 the British market accounted for 790 million euros of a total 3.1 billion. Again this dwarfed the German expenditure of 308 million and Spanish of 406 million euros.
If the EGATUR figures are anything to go by Brexit is having nothing of an effect on the British spend in Ibiza either. Though poor exchange rates may be expected to have resulted in a drop in euro expenditure, the amount is actually going up.
The average daily spend by the British was 152€ at the end of 2017, up 6.2% on the previous year.
The EGATUR figures show that the British market is even more important to Ibiza’s economy than the number of tourists suggest.