Sport and Gastronomy to extend the season by “at least two months”.
Ibiza and Formentera showcase their latest products at the World Travel Market
- Nick Gibbs
Extending the tourist season by at least two months is the objective of Ibiza and Formentera as presented to the important annual World Travel & Tourism fair which opened Monday.
Ibiza is exhibiting separately from the rest of the Balearic islands with a stand promoting the Island’s sporting activities and gastronomic festivals during the months of May and October.
The chairman of the Ibiza Tourism Promotion Foundation, Vicente Torres said most mayors agree that “the extension of the tourist season is possible but complicated.”
Torres’ announcement on the first day was optimistic stating that British operators were reporting an increase in demand for the forthcoming 2016 season over that for 2015.
The day was spent meeting some of the most important tour operators such as Jet2, pictured below.
The President said that the focus of the delegation is on convincing the British that “Ibiza is now open in the spring and offers a wide range of amenities and attractions to ensure a good stay for visitors.” Specifically he detailed “we have beaches, good weather and a good range of sports, nature, cultural and gastronomic events.”
During meetings with press and trade contacts throughout the day the President said there was a lack of awareness regarding opportunities outside of high season. “We have found that reporters did not know that Ibiza is a World Heritage site of UNESCO, and were surprised to learn of our status.” he said.
The day began with a visit to the BBC, followed by various trade meetings and then a press call which had the participation of 25 journalists from media including The Sun (never heard of them) The Telegraph and various other publications that the Consell’s press office had made a right fist of translating, which we rather enjoyed in a ’boot on other foot’ way in the office.
The Ibiza delegation comprises the president, Vicent Torres, the director insular, Vicent Torres Ferrer, mayors and councillors of all municipalities, plus tourist board and business sector representatives. The stand occupies an area of 48 square meters at a cost of 70,000 euros.
Additional marketing activities at the fair which lasts until November 5th, include initiatives such as a ’selfie’ contest to be promoted through social networks. The best picture by British tourists in Ibiza next spring will win a return trip the following year.