Four & Five Star Fever For Ibiza Hotels
There seems to be no let up in Ibiza’s ever increasing move to 4 and 5 star accommodation. Is this the right direction for the island’s tourism? Let us know your views [email protected]
Cinema Serra 5 Star—Ibiza Town
We first reported speculation regarding the conversion of the Cinema Serra in Ibiza town to a luxury hotel as little more than rumour however in the weeks that have passed the story has developed into the probability of a major development in the heart of the capital.
Having reported initial contacts between property developers and the Town Hall to ascertain whether this listed building could be developed into a 5 star hotel, we have been told this week that the Cinema will be closed as of the 2nd November.
It is said that employees were told this at a meeting in which they were given their terms of severance from their employment contracts. Additional weight is given to the plans in that most of the shop units in the small commercial gallery attached to the cinema are empty, with only a tobacconists and jewellery shop needing to be vacated.
Allegedly, the Luxembourg based investment company KKH Capital and Property Europe will buy the building from the present owners, the Serreta family, only when it is free of any existing employment or rental contracts. As soon as this happens final planning permission can be sought to build the hotel. It is believed that KKH Capital and Property Europe will buy the property and finance the conversion, whilst the Meliá Hotel Group will manage the hotel. At this stage the parties involved deny any knowledge of this deal.
In addition to this new development there are many upgrades and takeovers planned for the 2015 summer season.
Palladium 5 Star – Playa D’en Bossa
The Fiesta Club Palm Beach hotel in Playa den Bossa owned by the Palladium group will become the 5 star Grand Palladium White Island Resort and Spa. Thomson is already advertising the new resort online for 2015 bookings.
Insotel 4 Star—Cala Tarida
The Insotel Club Tarida Beach will upgrade to 4 stars and be known as The Sensatori Resort Ibiza.
3 x Grupotel 4 Star—Portinax and San Antonio
Grupotel plan to upgrade the Ibiza Beach Resort and Club Oasis in Portinaxt to 4 stars, and Hotel Hawaii will carry out improvements to become a 4 star hotel.
Iberostar 4 Star—San Miguel
Hotel Galeón, in the Port of Sant Miguel will be the first hotel run by the Iberostar company on Ibiza and will be upgraded to 4 stars and be known as Hotel Olé Galeón.
4 x New Ownership 4 Star—San Antonio, Sant Josep, Portinax, and Cala Llena
Club Stella Maris in San Antonio has been bought by a Dutch company who intend to carry out major improvements creating a 4 star complex.
A similar project will be carried out at Club Calimera Delfin Playa, located on the Sant Josep coast, whilst the new American owners of the hotel Vista Bahía in Portinax will change the hotel into a 4 star complex.
Club Cala Llena has also changed hands and will be upgraded.
Ibiza Port & Marina
Following commencement of major improvement works in the port and marina of Ibiza town including the facilities and resources required to attract more mega-yachts to the island, several projects have been announced to develop hotels in the surrounding area.
OD Hotels have bough Hotel Victoria in Cap Martinet plus 3 hotels, La Marina, La Aduana and Los Caracoles, in the old port area. OD Hotels will carry out extensive refurbishment over the winter.
With a similar plan in mind, Cala Bassa Beach Club has acquired the establishment known as Delfin Verde in the port to convert the property into quality accommodation.
Finally, a new apartment complex will open in Ses Figuerettes called The Llobet Apartments and the Club Cala Pada will be modernised and marketed as TUI Lifestyle.
In a clear demonstration of confidence in the Ibizan tourist industry, many of the acquisitions are by corporations and large chain hotel groups, some of whom are new to Ibiza.
With several of the takeovers being for hotels previously in local family ownership it signals a major diversion in the island’s tourism economy. The increase in capital investment and the improvements being made to the hotel stock has a broad consensus of agreement in being positive for Ibiza however some still question the ever greater shift to reliance on ‘upmarket’ business at the expense of the traditional package, family and youth markets on which Ibiza has traditionally relied.