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It is a very busy time of the year for news from Ibiza Tourism. Here we round up some of the key developments from the past two weeks. 

  • Nick Gibbs 12th February 2017

Jet2.com Announce 48% Increase In Ibiza Trade

  • The British airline announced their growth plans at the FITUR tourism trade fair in Madrid.
  • com will operate 9 routes with up to 59 Ibiza flights per week in 2017.

Jet2.com made their announcement of a significant increase in their Ibiza business for the coming season at the recent FITUR trade fair.

The 48% increase in available seats for 2017 comes on top of a 20% increase in 2016 over 2015 and will take the total number of seats offered by the airline to over 470,000.

Traditionally associated with the north of England and Scotland, their 9 routes now extend to include London Stansted, Belfast, Birmingham, East Midlands, Edinburgh, Glasgow, Leeds, Manchester and Newcastle. In high season, they will be operating 59 flights per week compared to 46 in 2016.

In addition to the airline’s increase, the sister holiday company Jet2holidays.com has mirrored the growth by now offering holidays at 168 contracted hotels.

Jet2 Managing Director Steve Heapy said, “This growth demonstrates our commitment to Ibiza. We have increased the number of flights and availability of hotels throughout the season as proof of our strong belief in the island”.

Ibiza Tourist Board President Vicente Torrres Guasch commented, “We are absolutely delighted and grateful to Jet2. for their support and their positive approach to our island speaks for itself. We hope to continue growing together for many more years to come.”

Pacha Group Sold for 350m€

Founder Ricardo Urgell will retain a small shareholding in the Pacha group following its sale to Trilantic Capital Partners.

Founder and owner of the Pacha group Ricardo Urgell, and representatives of Trilantic Capital partners signed the sale agreement on 2nd February.

The sale is considered to be valued at around 350million euros however; Ricardo Urgell will retain a minority shareholding.

Speaking after the agreement, Urgell said he was “frankly excited about this new chapter for the company” and talked of a commitment to boost Pacha’s business both on Ibiza, around its worldwide venues and numerous business interests. According to reports in the Diario de Ibiza, the sale will take around two months to complete subject to formalities including approval by the competition and monopoly’s authorities.

When speaking of the likelihood of the sale late in 2016 Urgell stated that, the transfer would encompass all assets of the Pacha Group. In Ibiza this includes the Pacha nightclub, hotel Pacha, the cabaret restaurant club Lio, Destino Pacha Ibiza resort, and of course the first Pacha club which was actually in Stiges and opened in 1967, four years before Pacha Ibiza, the venue that earned the group its worldwide reputation under the icon of the two cherry logo. Over the years, Pacha has extended to venues worldwide in addition to its merchandising and recording interests.

The new owners have stated that not only will they maintain the current number of employees in Ibiza, but expect to increase significantly the workforce as part of their development plans.

The European division of Trilantic fund management specialise in companies with a turnover of between 20 and 1000million euros. Their investments are concentrated in Italy and Spain, where it has a 64% stake in railway construction group Talgo.

Ibiza Town Marina Development

  • Sovren house group has announced plans to develop a marina with berths up to 185m in Ibiza town.
  • Facilities set to be open in time for 2017 season

The Balearic Islands Port Authority (APB) has awarded the marina specialist division of Sovren House Group, YSM, the concession to create a new superyacht marina in the Port of Ibiza Town. Located in the heart of Ibiza Town, Sovren Marina plans to open in time for the 2017 season as reported in Superyacht News.

The concession encompasses the area formerly occupied by the marina Port Ibiza Town and the area of Duques de Alba, as well as a new facility called Es Martell on the Darsena del Levante dock, which together covers most of the old town docks.

Situated by the historic Dalt Vila, in the past this part of the port was used as the main car ferry dock to the mainland, which led to congestion and pollution within the UNESCO world heritage site. A collaboration between the town hall, local Port Authority and Ibiza’s Chamber of Commerce led to the ferry dock being moved to the newly constructed cruise terminal near to the new outer port wall, therefore making way for Sovren’s new development, which has been six years in the making.

Ibiza has historically catered well for the smaller superyacht segment with marinas such as Botafoch, Ibiza Magna and Marina Ibiza, but Sovren’s new development will target larger superyachts, offering 16 berths in tota. This will include one 185m and one 125m alongside berth and 16 stern-to berths for yachts up to 100m.

“We’re delighted to have been awarded this concession,” says Stephen White, CEO of Sovren House Group. “I am really excited about the positive impact that YSM and Sovren can and will make, not only on the economy of Ibiza Town, but also on the appeal of the island to superyacht owners and charterers worldwide.

“We will be ground breaking both in Ibiza and across the Balearics in providing this kind of marina that is worthy of the expanding fleet of superyachts. Currently we are focused on working with local port authorities as well as the town hall and the mayor to highlight the areas in which the marina can give a positive effect and benefit the local community.”

Ibiza has been growing in popularity as the trendiest superyacht destination in the Mediterranean. Every summer it is overrun with superyachts making the most of its plentiful cruising options, anchorages and hip party scene, and White fully expects this momentum to continue.

“Obviously everything goes in cycles but the western Med has always been a popular superyacht destination,” he explains. “Spain has been very careful and pragmatic about developing its charter market and now has a clear system in place to make it easy for superyachts to operate in Spain.”

White points out this has been recognised by MYBA with the new location of this year’s MYBA Charter Show in Barcelona, which highlights the opportunity in Spain. “Whereas Barcelona is seen more as a homeport and winter destination, the Balearics is viewed as a year-round destination for cruising and refit.”

The launch of Sovren Marina promises to make a significant impact on superyachting in the Balearics and reflects the growing demand for berths in the region as a direct outcome of the easing cruising regulations in Spain. The concept behind the development also fits in with a new breed of marinas and infrastructure that superyachts are becoming accustomed to. With the likes of OneOcean Barcelona and Porto Montenegro setting a new standard in the industry, Sovren Marina is further evidence of the smartening up of the marina sector.

Cristiano Ronaldo’s hotel chain  set for Ibiza expansion

Spanish Sports newspaper Marca says that Ronaldo’s widely reported  Ibiza holiday this year was the catalyst for the decision to expand into Ibiza.

The Real Madrid star has decided to implement his brand ‘Pestana CR7 Lifestyle Hotels’ on the Island with the opening of four hotels.

Ronaldo partnered with Pestana Hotel Group in late 2015 and the Portuguese group has confirmed the agreement with JLL Hotels & Hospitality Group (JLL) for the new venture on the Balearic island.

Pestana group will select independent hotels in Ibiza, either existing or under construction, that are appropriate to be included in the CR7 brand.

“The most interesting areas are Ibiza city, Santa Eulalia del Rio and Playa d’en Bossa,” the company said in a statement.

  • Photos: Top CR7 Madeira, Centre CR7 Lisbon, Bottom Ronaldo attending the opening of the Madeira Hotel

British Airways connect Birmingham and Bristol with Ibiza

  • British Airways ceased offering flights from Birmingham and Bristol in 2007

Adding to the seemingly never ending list of additional Ibiza flights for 2017, British airways have confirmed they are to begin operating direct flights in May from British airports in Birmingham and Bristol to Ibiza, Malaga and Palma, once a week and also on weekends.

British Airways Commercial Director General Luke Hayhoe said that the airline’s customers “have expressed clearly and directly” that they want to fly to these destinations.

British Airways stopped offering flights from Birmingham and Bristol in 2007, when its regional business was acquired by Flybe.

Since then, Vueling and Iberia Express, subsidiaries of International Airways Group (IAG), a British Airways partner, have launched services from Birmingham to Alicante, Barcelona, ​​Madrid, Malaga and Tenerife.

See also our report on 2016 Year end Tourism statistics

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